Taken from Marriott Global Source -
From the emergence of celebrity burger joints by chefs such as Hubert Keller and Bobby Flay, to the expansion of burger only concepts like Danny Meyer’s Shake Shack, and even the popularity of Burger Shack and Gourmet Burger Kitchen in London, burgers are everywhere! In our hotels, The Marriott Burger has always been a top, if not the number one seller in many restaurants.
To capitalize on the success of our juicy Angus burgers, we launched a modern burger bar menu throughout numerous restaurants. The menu features built burgers, like the Black and Blue with balsamic caramelized onions and creamy blue cheese and the Old Fashioned with two griddled patties, American cheese and secret sauce. Additionally, the offering includes turkey burgers and our own handmade Ultimate Vegetarian Burger patty.
The menu was recently implemented in the Manhattan Beach Marriott and F&B Manager, Scott O'Gorman shared their success story. The hotel’s burger sales more than tripled between all outlets this period. By adjusting the pricing strategy and selling more burgers at a lower price, they made a greater profit. There is also interest in events with menus built around the new burgers with the first slated for January.
